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Delve into the vibrant world of Campari - a bittersweet masterpiece. Explore its bold flavor profile, history, and how it forms the heart of iconic cocktails like the Negroni, adding depth and complexity.

Bitter Herbs and Spices

Campari's distinct bitter taste is achieved through a skillful blend of bitter herbs and aromatic spices, carefully selected to create a unique and memorable flavor profile.

Gaspare Campari's Legacy

The liqueur's origins can be traced back to Gaspare Campari, who developed the original recipe in the early 1860s, establishing a legacy that continues to thrive today.

Natural Coloring

Campari's brilliant red color is entirely natural and derived from carmine, obtained from the cochineal insect, a testament to the brand's commitment to authenticity.

Serving Rituals

In Italy, Campari is traditionally enjoyed "con ghiaccio e una fetta di arancia" (with ice and a slice of orange), a simple yet delightful serving ritual that enhances the drinking experience.

Global Classic - Americano

Campari's popularity surged with the creation of the Americano cocktail, a refreshing blend of Campari, sweet vermouth, and soda water, known for its pleasant bitterness.

Campari and Soda

Another classic way to savor Campari is with soda water, allowing the bitter and herbal notes to shine through while maintaining a refreshing and effervescent quality.

Alcohol Content

Campari typically has an alcohol content of around 20.5%, making it a versatile and flavorful modifier in cocktails without overpowering other ingredients.

Versatility in Mixology

Campari's bold flavor makes it an ideal component in a wide range of cocktails, from classic Negronis and Boulevardiers to innovative creations by mixologists worldwide.

Cascading Flavors - Campari Tonic

A popular modern choice, the Campari Tonic combines the liqueur with tonic water, creating a delightful balance of bitterness and effervescence.

Cocktail Education - Campari Academy

Campari offers an educational platform called the "Campari Academy," where bartenders and enthusiasts can deepen their knowledge of mixology and cocktail craftsmanship.

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