top of page


Explore the world of vermouth - from its aromatic origins to its pivotal role in crafting classic cocktails. Uncover the nuances of this fortified wine and its influence on concoctions like Martinis and Negronis.

Origin and History

Vermouth's origins can be traced back to ancient civilizations, where it was initially used for medicinal purposes. Over time, it evolved into a popular aperitif, gaining prominence in 18th-century Turin, Italy.

Fortified Wine Base

Vermouth is crafted from a base of fortified wine, usually white or red, to which a variety of botanicals are added. These botanicals can include herbs, roots, barks, flowers, and spices.

Aromatic Infusion

The key to Vermouth's allure lies in its aromatic infusion. The blend of botanicals imparts a complex flavor profile, which can range from herbal and floral to spicy and bitter, depending on the type.

Styles of Vermouth

Vermouth comes in various styles, primarily classified as sweet (rosso or red) or dry (bianco or white). Sweet Vermouth tends to have a higher sugar content, while dry Vermouth is more herbaceous and less sweet.

Classic Cocktails

Vermouth plays a crucial role in several classic cocktails, including the Martini, Negroni, Manhattan, and Americano. Its distinctive flavors bring depth and balance to these iconic libations.

Vermouth Varieties

Alongside the classic sweet and dry Vermouth, there are other variations, such as extra dry, blanc (white), and rosé Vermouth, each offering unique flavor profiles to suit various tastes.

Global Influence

While Vermouth's origins are Italian, its popularity spread worldwide, with different countries and regions adding their own twist to the traditional recipes.

Versatility in Mixology

Beyond cocktails, Vermouth can be enjoyed on the rocks or with soda water as a refreshing aperitif. It's also an excellent base for creating innovative and creative cocktails.

Storage and Shelf Life

To maintain Vermouth's freshness and flavor, it should be stored in a cool, dark place, preferably refrigerated after opening. While Vermouth can last for several months, it's best enjoyed relatively fresh.

Appreciating Vermouth Neat

True enthusiasts often enjoy sipping Vermouth neat to fully appreciate its intricate flavors and aromatic bouquet, allowing the subtleties of the botanicals to unfold on the palate.

bottom of page